The Lakeshore Business Improvement District has adopted a new brand and logo to help promote the shops, restaurants, attractions, businesses, organizations, and events in the area. The brand will empower people to think about literally going downtown for their shopping, dining, business, and fun needs!
GO DOWNTOWN KENOSHA is now the forward-facing brand that will signify the official activities and promotions for Downtown Kenosha. A new logo was created by local graphic designer, Anna Bauer. The artwork reflects the iconic light posts, flower baskets, and connection to water and park spaces that make Downtown Kenosha special.
In addition to the new brand, new social media accounts have been established and a new website to promote the district has been created by The Gratzi Inc., a web and marketing firm located in Kenosha. The new site will feature some of the tools that people were used to using on the previous downtown site – a blog, business directory, and event listings. Visitors to the page will also find links for a newsletter signup, information about how to get involved in activities downtown, district meeting minutes, and the digital edition of the Go Downtown Kenosha Magazine, among other useful functions. You’ll also be able to purchase universal Downtown Gift Cards on the site!
The mission of the Lakeshore Business Improvement District is to create a livable, vibrant space which is sensitive to Kenosha’s historic roots, with significant activities and jobs that make it a destination for the region. Additionally, the BID strives to engage local residents and visitors to the community in a welcoming and thriving environment. The aim is to establish Downtown Kenosha as a place where businesses prosper; where the community gathers; and where all people come to live, work, play, and invest. The new brand is one of the many tools that the BID will utilize to achieve these goals.
If you have questions about the Lakeshore Business Improvement District or businesses in the area, please feel free to reach out by email through Visit Kenosha at Info@VisitKenosha.com
Check out the brand new site godowntownkenosha.com
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(This article first appeared in Vol 16. #1 2023 Go Downtown Kenosha Magazine)